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Decades of history preserved a few cents at a time!
Postcards, when combined with period area maps, are invaluable resources. They can reveal the evolution of tourist destinations in a way few books can. Publishers of both postcards and maps are always “in the moment”, supplying the most current information to the traveling masses as they visit parks and tourist destinations around the world. As the years and decades roll along, the once topical information becomes 10¢ “windows into the past”.
Tourists buy postcards for two primary reasons. First, they purchase them, fill them out while on the road, and mail the colorful cards to their friends and relatives. Inscriptions on many postcards include the lines, “Having a great time. Wish you were here!” Second, tourists purchase extra cards to document their own trip. They take them home and store them in a folder, scrapbook, or journal. Those postcards are often unused and beautifully intact. Years later, both genre of cards show up, giving them a second life for nostalgic collectors. The postcards unwittingly document ever so slight changes in the area they represent.
With its majestic mountains as a backdrop, Jackson Hole has always attracted tourists, artists, photographers, and poets. It’s only natural they would want to document their trips, and with that, many publishers catered to them with colorful postcards, books, guides, and pamphlets!
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